Rosturizm shall constantly conduct a deliberate policy of promoting Russian regions abroad for the purpose of a more complete awareness of foreigners of the tourism potential of our country. One of the most effective ways of promotion is participation in the largest international tourism exhibitions where the Federal Agency for Tourism shall form a joint Russian exposition involving Russian regions, travel agencies, hotels, air carriers and railway operators and museums. Year by year, joint Russian stands at the exhibitions in Madrid, Berlin, London, Paris and other cities attract more and more visitors, among them professional tourism market participants as well as potential tourists.